What is artificial Intelligence?
Artificial intelligence (AI) is intelligence exhibited by machines. In computer science, an ideal “intelligent” machine is a flexible rational agent that perceives its environment and takes actions that maximize its chance of success at some goal.
Hospitality and travel companies are now delivering real added value for consumers by integrating artificial intelligence into online search and booking platforms. If 2016 was huge for advancements in artificial intelligence and machine learning in travel, 2017 may well deliver even more.
In this way, Artificial Intelligence allows Google search to selects millions of options every second of every day for people looking for a good hotel or meal.
“AI isn’t a story set in the distant future. It’s here today, and improving our lives in countless ways.”
Today, many travel and hospitality brands are using AI technologies in their search process, and chat platforms in their online communications, to improve customer service and engagement.
For example, recently in 2017, Travis Katz, the CEO co-founder of Trip.com, an American company, came to Paris to launch his travel application, Trip.com. This application delivers personalized recommendations based on artificial intelligence to travellers. The company uses predictive algorithms to provide travellers with “highly relevant and personalized” ideas, depending on their interests and
context (time, location …).
Likewise, Hilton Worldwide launched its Watson-powered “Connie” robot, and Leading Hotels uses Watson’s brain to match specific customer’s searches with individual hotels and thus help personalize and round off the Hilton guest experience.
Furthermore, Kayak co-founder Paul English revealed the Lola application in 2016, presenting a combination of AI increased chat functionality and a live staff
of travel agents. He said: ““We’re trying to create superhuman travel consultants who are AI-powered and can handle more trips per hour than a regular travel agent can,” “They can make dramatically better recommendations than normal travel agents.”
We could conclude by saying that there is still a long way to go before Artificial Intelligence and human machine interfaces really revolutionize travel research and the user experience across a broad range of brands. But the process is well and truly launched.