The Change of Chinese People’s European Travel


The Change of Chinese People’s European Travel


The opening ceremony of the “EU-China Tourism Year” in 2018 was held in Venice, Italy. The two sides will expand the scale of tourism exchanges this year, enrich the contents of tourism cooperation, improve the tourism cooperation mechanism, and actively promote the building of China-EU partnership.

In 2017, the development trend of the European tourism market was relatively good. The number of trips to China as well as the per capital consumption of Chinese tourists in Europe has a relatively high growth. China Tourism Research Institute and recently jointly published the 2017 China-Europe Travel Market Data Report. It has been pointed out that since the signing of the ADS agreement, the number of China-EU tourism exchanges has increased by an average of 10% annually, with more goodwill, more tolerance, and more. More patience is becoming the main theme of China-EU tourism cooperation. In 2017, more than 6 million Chinese citizens visited Europe at the first stop, together with more than 12 million Chinese tourists who visited Europe from other regions. Tourism has made significant contributions to local economic growth and social employment in China and Europe.

According to the data for 2017, we can see that Chinese tourists still favor traditional hot tourism destinations and attractions, and the tourist groups are mainly from the more developed large cities in the east. What is different from the past is that there is a noticeable increase in the demand for comfort and personalized experience for tourists. Website data shows that the proportion of scheduled four-star hotels is the highest, as high as 44%, an increase of 69% compared with the same period of last year; and five-star hotels have the largest increase, an increase of 72% compared with the same period of last year. Due to the convenient infrastructure and favorable policies, more young people and family groups tend to choose free travel and in-depth travel. The high-end tourism products account for the largest proportion, and more and relatively unpopular tourist routes and directions are increasing. From this we can see that among Chinese tourists visiting Europe, the proportion of tourists choosing medium and high-end tourism products has increased, visitors’ spending power has increased, and tourism experiences and comfort have become more important.


By Runyi Li 


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