Main specialized journals

  • Industrial Marketing Management
  • Journal of Business & Industrial Marketing
  • Journal of Business-to-Business Marketing
  • Journal of Purchasing and Supply Management
  • Revue Française de Gestion Industrielle

Reference books

  • Malaval, Ph. et Bénaroya, Ch., (2013), Marketing Business to Business, 5ème Éd., Paris, Pearson Education.
  • Malaval, Ph. & Bénaroya, Ch., (2013), Business to Business Marketing, Brussels, DeBoeck.
  • Malaval, Ph. et Bénaroya, Ch., (2010), Marques BtoB, Paris, Pearson Education.
  • Cova, B. et R. Salle (2003), Le marketing d’affaires, Paris, Dunod.
  • Michel, D., Salle R. et Valla, J-P., (1999), Marketing industriel, stratégies et mise en œuvre, Paris, Economica Gestion.
  • Salle, R. et Silvestre, H., (1992), Vendre à l’Industrie, Approche stratégique de la relation Business to Business, Paris, Éditions Liaisons.
  • Saporta, B., (1989), Marketing industriel, Paris, Éditions Eyrolles.
  • Pras, B. et Tarondeau, J.-C., (1981), Comportement de l’acheteur, Paris, Collection Administration des Entreprises, Éditions Sirey.

In French

  • Bénaroya, Ch. et Lagrasse, H., (2010), L’efficience commerciale en BtoB, EMS.
  • Blanc, F., (2003), Marketing industriel : vade-mecum, EMS.
  • Bon, J. et Tarondeau, J-C., (1976), Le comportement de l’acheteur industriel, Encyclopédie du Marketing, Paris, Éditions Techniques.
  • Dayan, A., (2002), Marketing industriel, 5ème édition Paris, Vuibert.
  • Englender, O. et Fernandes, S., (2010), La communication dans la gestion de projet, Paris, Vuibert.
  • Fernandez, A., (2009), Le chef de projet efficace, 3ème édition, Paris, Éditions d’Organisation – Eyrolles.
  • Gauchet, Y., (1996), Achat industriel, stratégie et marketing, Paris, Publi-Union.
  • Hassel, C., (1990), Le marketing industriel européen, Paris, Éditions d’Organisation.
  • Lecoeuvre Soudain, L., (2010), Le marketing de projet en situation B to B, Éditions Universitaires Européennes.
  • Malaval, Ph. avec la participation de Bénaroya, Ch., (1998), Stratégie et gestion de la marque industrielle, Paris, Publi-Union (paru également aux États-Unis, Strategy and Management of Industrial Brands, Kluwer Academic Publishers)
  • Malaval, Ph. et Bénaroya, Ch., (1998), Les marques de distributeurs dans le contexte industriel, Décisions Marketing, n°15, Septembre-Décembre, p 59-68.
  • Malaval, Ph. et Bénaroya, Ch., (2001), Marketing Aéronautique et Spatial, Paris, Pearson Education.
  • Millier, P., (1989), Le marketing des produits high-tech, Paris, Éditions d’Organisation.
  • Perrotin, R. et Louberu J-M., (1996), Nouvelles stratégies d’achat : sous-traitance, coopération, partenariat ? Paris, Éditions d’Organisation.
  • Sherlock, P., (1992), Le marketing business to business, Paris, Dunod.
  • Szapiro, G., (1988), Les dix principes de la communication industrielle, Paris, Éditions d’Organisation.

In English

  • Anderson, J.C. & Narus, J.A., (2004), Business Market Management: Understanding, Creating and Delivering Value, 2nd Ed., Upper Saddle River, NJ, Prentice-Hall.
  • Axelsson, B. & Easton, G., (1992), Industrial Networks – A new view of reality, Routledge, London.
  • Blythe, J. & Zimmerman, A., (2005), Business to business marketing management. A global perspective, London, Thomson.
  • Bosworth, M. T., (2002), Solution Selling: Creating Buyers in Difficult Selling Markets, McGraw-Hill.
  • Cova, B., Ghauri, P. & Salle, R., (2002), Project Marketing: Beyond Competitive Bidding, New York, John Wiley & Sons Ltd, Chichester.
  • Dwyer, F.R. & Tanner, J.F.J., (2006), Business Marketing: Connecting strategy, relationships, and learning, 3rd Ed., Boston, MA, Irwin/McGraw Hill.
  • Fill, Ch. & Fill, K.E., (2005), Business to business marketing relationships, systems and communications, Harlow, England, Financial Times Prentice Hall, Pearson Education.
  • Ford, D. & Snehota, I., (2000), Business Marketing Strategy, John Wiley & Sons.
  • Ford, D., (2002), Understanding Business Marketing and Purchasing, 3rd Ed., Thomson Learning, London.
  • Freeman, R.E., (1984), Strategic Management: A Stakeholder Approach, Englewood Cliffs, NJ, Prentice Hall.
  • Gadde, L.-E. & Håkansson, H., (2001), Supply network strategies, New York, NY, John Wiley.
  • Gadde, L.-E. & Håkansson, H., (1993), Professional purchasing, London, Routledge.
  • Ghauri, P. N. & Grønhaug, K., (2005), Research Methods in Business Studies – A Practical Guide, London, Prentice-Hall.
  • Hague, P. & Jackson, P., (1994), The Power of Industrial Brands: An Effective Route to Competitive Advantage, London, McGraw Hill.
  • Håkansson, H. & Snehota, I., (1995), Developing Relationships in Business Network, Routledge & Keagan.
  • Håkansson, H., Ford, D., Gadde, L. -E., Snehota, I. et Waluszewski, A., (2009), Business in Networks, Chichester, John Wiley.
  • Hutt, M.D. & Speh, Th. W., (2007), Business Marketing Management: B2B, 9th Ed., The Dryden Press.
  • Kotler, Ph. & Pförtsch, W., (2006), B2B brand management, Springer.
  • Malaval, Ph. & Bénaroya, Ch., (2014), Aerospace Marketing Management, Springer.
  • Malaval, Ph. & Bénaroya, Ch., (2013), Business to Business Marketing, 5th Ed., Brussels, De Boeck.
  • Mahin, P.W., (1991), Business-to-Business Marketing, West Virginia University, Allyn and Bacon.
  • Michel, D., Naudé, P., Salle, R. & Valla, J.P., (2003), Business-to-Business Marketing, 3rd Edition, Bristol, McMillan, Palgrave.
  • Morris, M.H., (2001), Business-to-Business Marketing: A Strategic Approach, Sage Publications.
  • Reeder, R. R., Brierty, E. G. & Reeder, B. H., (1991), Industrial Marketing, Analysis, Planning and Control, 2nd Ed, Englewood Cliffs, N.J., Prentice Hall Inc.
  • van Weele, A.J., (2002), Purchasing and supply chain management: analysis, planning and practice, Thomson Learning.
  • Vitale, R. & Giglierano, J., (2001), Business to Business Marketing: Analysis and Practice in a Dynamic Environment, South-Western College.
  • Webster, F.E. Jr., (1995), Industrial marketing strategy, New York, NY, John Wiley and Sons.
  • Woodside, A. & Vyas, N., (1987), Industrial Purchasing Strategies, New York, Lexington Books.

Books / about business research

  • Igalens, J. et Roussel, P., (1998), Méthodes de Recherche en Gestion des Ressources Humaines, Paris, Economica, Recherche en Gestion.
  • Quivy, R. et Van Campenhoudt, L., (2006), Manuel de recherche en sciences sociales, 3ème édition, Paris, Dunod.
  • Romelaer, P. et Kalika, M., (2007), Comment réussir sa thèse ? La conduite du projet de doctorat, Paris, Dunod.
  • Saunders, M. et Lewis, Ph., (2012), Doing research in business and management, An essential guide to planning your project, Prentice Hall – Financial Times.